Taking Advantage of a Potential Catastrophe

While the Virginia earthquake last month ended up doing minimal structural damage, the true power of the quake came through twitter. Immediately as the ground started shaking, the twittersphere started buzzing with jokes about the potential damage, flaunting pictures of lawn chairs knocked over.

Some brands got caught up in the fun and took it upon themselves to make light of the situation through their official twitter accounts, with others just wanting to make a few extra sales. Take a look through some of the tweets below to see if you recognize any of the names.

From all of the tweets, the award for best use of twitter during a crisis goes to @ReadydotGov. It showed that a government organization can be very immediate in a crisis response and provide a helpful service.

@ReadydotGov What to do after an earthquake: 1.usa.gov/qwNpEH #earthquake #DCQuake

 What are your thoughts?  Did your business pile on to the #earthquake bandwagon? Do catastrophe chasers impact your purchasing decisions?

 

@NHL Thought it might have been Scott Stevens thinking comeback and driving someone into the boards... #earthquake #nhl
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@NHL Thought it might have been Scott Stevens thinking comeback and driving someone into the boards... #earthquake #nhl
@Monster_WORKS Remember: Your work is immune to any #earthquake if it's in the cloud: bit.ly/pbGgwx #tchat #tnl
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@Monster_WORKS Remember: Your work is immune to any #earthquake if it's in the cloud: bit.ly/pbGgwx #tchat #tnl
@NinaGarcia Let's talk about #fashion and #earthquake. As you know, geometry is a big trend this fall. Here you have some looks - pinterest.com/ninagarcia/fal...
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@NinaGarcia Let's talk about #fashion and #earthquake. As you know, geometry is a big trend this fall. Here you have some looks - pinterest.com/ninagarcia/fal...
@TSACNYC Let's forget about the #earthquake. We'll shake things up with free tickets for tonight's show! Like us and check in facebook.com/timessquareart...
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@TSACNYC Let's forget about the #earthquake. We'll shake things up with free tickets for tonight's show! Like us and check in facebook.com/timessquareart...
@ggebinsurance Hey NYC! Did ya feel that #earthquake?? GGEB can help you with #earthquake coverage. Please feel free to contact us.. gary@ggebinsurance.com
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@ggebinsurance Hey NYC! Did ya feel that #earthquake?? GGEB can help you with #earthquake coverage. Please feel free to contact us.. gary@ggebinsurance.com
@KalypsoLP Was that an #earthquake? Oh, no, sorry- just the rush of people registering for the Social Product Innovation Summit spikesummit.com
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@KalypsoLP Was that an #earthquake? Oh, no, sorry- just the rush of people registering for the Social Product Innovation Summit spikesummit.com
@TerrapinBeerATL Was that an #earthquake that just hit the brewery?! Oh, no just Oak-Aged Big Hoppy Monster settling down for a nap
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@TerrapinBeerATL Was that an #earthquake that just hit the brewery?! Oh, no just Oak-Aged Big Hoppy Monster settling down for a nap
@PhillyTechGuy $earthquake SALE... $99 pc tune-up...lol
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@PhillyTechGuy $earthquake SALE... $99 pc tune-up...lol
@Lorriinn Did the #earthquake break your #glass? Aftershock sale @KultureVA! All Glass 20% off today! Online customers use promo code: earthquake
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@Lorriinn Did the #earthquake break your #glass? Aftershock sale @KultureVA! All Glass 20% off today! Online customers use promo code: earthquake
@guiltfreecomfor #EARTHQUAKE SALE! Free Rocky Road cookies w/ orders over $20 http://j.mp/mmygNQ Not ashamed 2 capitalize. Hopefully we did it 1st
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@guiltfreecomfor #EARTHQUAKE SALE! Free Rocky Road cookies w/ orders over $20 http://j.mp/mmygNQ Not ashamed 2 capitalize. Hopefully we did it 1st
@BrandsforBands Earthquake!!!! Use the coupon code "shake" to get 15% off. #swag #SALE #coupon #earthquake #music
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@BrandsforBands Earthquake!!!! Use the coupon code "shake" to get 15% off. #swag #SALE #coupon #earthquake #music
@utpress UTP was shaken up by the #earthquake so we're offering 20% off all books on the utppublishing.com today only using the code Earthquake20
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@utpress UTP was shaken up by the #earthquake so we're offering 20% off all books on the utppublishing.com today only using the code Earthquake20
@ReadydotGov What to do after an earthquake: 1.usa.gov/qwNpEH #earthquake #DCQuake
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@ReadydotGov What to do after an earthquake: 1.usa.gov/qwNpEH #earthquake #DCQuake

 

 

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